TikTok Mega Star Just Proved Why You Always Choose Your Brand Over Bucks

Don’t risk possibly ending your career for a quick payday

Half Pint Jules
3 min readMay 24, 2023

Brand deals are arguably the most significant income stream for a personal online business.

Influencers, if you will.

Photo by Joshua Rondeau on Unsplash

But what happens if you end up taking money from the wrong company?

I’ve seen some significant issues arise from content creators that were not treated well by brands, like having to wait months to get paid for work that’s been delivered, or using their image or likeness across multiple platforms or campaigns without direct permission.

It’s no secret that these mega corps have more power in money and lawyers than any little ol’ online entrepreneur will ever have, so it’s safe to assume they don’t see any reproductions that come from mistreatment or mishandling your image.

But aside from the countless ways a brand can lead you into a mess, let’s talk about how you can lead yourself into a mess by aligning yourself with the wrong brand.



Half Pint Jules

Serial small businesser, total geek for industry talk, strung out most of the time but really, just a SAHWM with a need to talk about it.